Privacy policy

1. Controller

The controller responsible for data processing on this website is PAN21.com International LLC, 7533 South Center View CT, STE R, West Jordan, UT 84084, USA, represented by Harald Linhart. Email: dsgvo@pan21.com, phone: +49 30 5684450-0.

2. Hosting

This website is hosted by Vercel Inc., 440 N Barranca Ave #4133, Covina, CA 91723, USA. When you visit the website, Vercel processes technically necessary data such as your IP address, date and time, the page requested, referrer and browser information (server log files) in order to deliver the website and protect it against misuse. The legal basis is Art. 6(1)(f) GDPR (legitimate interest in secure and stable operation). We have concluded a data processing agreement with Vercel; data transfers to the USA are based on the EU Standard Contractual Clauses.

3. Cookies

This website does not set any cookies for analytics or advertising purposes.

4. Visitor counting with PAN21counter

To count page views, we use our own visitor counter PAN21counter (pan21counter.de). It does not set cookies and does not create user profiles. When a page is called up, a shortened hash value that changes daily is generated from the IP address in order to avoid counting the same visitor several times on the same day; the IP address itself is not stored. Individual page views are deleted after three days; after that, only aggregated daily figures remain. The legal basis is Art. 6(1)(f) GDPR (legitimate interest in simple reach measurement).

5. Advertising banners

Advertising banners are delivered via our own ad server ads.pan21.com. For technical reasons, your IP address is processed in order to deliver the banner; no user profiles are created. The legal basis is Art. 6(1)(f) GDPR.

6. Contact by email or phone

If you write to us by email or call us, we process the information you provide (e.g. name, email address or phone number, message) in order to answer your enquiry. The legal basis is Art. 6(1)(b) GDPR if your enquiry relates to a contract, otherwise Art. 6(1)(f) GDPR. The data is deleted as soon as it is no longer required and no statutory retention obligations apply.

7. Newsletter

We use beehiiv (Beehiiv Inc., USA) for our newsletter. If you subscribe, your email address and subscription data are stored with beehiiv. The legal basis is your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time via the unsubscribe link.

8. AI chat / voice call

The AI chat or voice call is only loaded when you actively start it. Your input or your voice is then transmitted to the provider in order to conduct the conversation. The legal basis is Art. 6(1)(b) or (f) GDPR.

9. Fonts

The fonts used on this website are loaded locally from our own server. No connection is made to servers of Google or other font providers.

10. Embedded content

This website embeds product images from shop.pan21.com, company listings from firmenkauf.org and banners from ffa-links.de, swiss-quality.de and german-quality.net. When this content is loaded, your IP address is transmitted to the respective server for technical reasons.

11. Your rights

You have the right of access (Art. 15 GDPR), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20) and to object to processing based on Art. 6(1)(f) GDPR (Art. 21). You can withdraw any consent you have given at any time with effect for the future. You also have the right to lodge a complaint with a data protection supervisory authority. Please send your requests to dsgvo@pan21.com.

Status: October 2026